LumaCart
Category
E-commerce
Service
Product Design / UI-UX
Year
2025
Challenge
Great catalog, confusing experience.
Inconsistent components, wall-of-text PDPs, and a multi-step checkout caused drop-offs. Team wanted a designer who would own the first sketch, iterate quickly on feedback, and handle the basics (grids, tokens, accessibility) with minimal oversight.
Solution
Shipped a clean, component-driven redesign—fast.
Audited flows, delivered a first sketch in 48 hours, then iterated across three rounds based on heatmaps and user tests. Built a tokenized design system (spacing/typography/color), refactored PDP hierarchy, simplified checkout to two steps, added trust blocks, and handed off dev-ready Figma with redlines and states.
Impact
+18%
Add-to-Cart Rate
+22%
Checkout Conversion
-26%
Reduced Time
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